As the holiday lights twinkle and 2024 winds down, the commercial real estate (CRE) industry is bustling with renewed optimism—not just in boardrooms and deal closings, but at festive gatherings which are making a robust comeback after the multi-year COVID hiatus. From NAIOP mixers to company soirees, this year’s calendar is stacked with in-person opportunities for CRE professionals at all levels to connect, celebrate, and position themselves for success in the new year.
This holiday season is uniquely strategic, too, fueled by a pent-up demand for face-to-face interactions. After years of limited gatherings and virtual events, people are eager to reconnect in meaningful ways. This collective desire to meet in person has created an atmosphere ripe for forging relationships and making lasting impressions.
To make the most of these opportunities, approach them with intention. Whether you’re a seasoned CRE professional or new to the field, here are five tips to maximize your holiday networking season.
- Show Up and Shine!
In-person connections are the cornerstone of the CRE industry. While emails and LinkedIn have their place, trust and rapport are built over shared conversations, whether it’s over a festive cocktail or a holiday lunch. The warm and relaxed atmosphere of the season fosters genuine connections that simply cannot be replicated online.
If your calendar isn’t already filled with invitations, make it a point to join at least one or two key events. Even casual gatherings can lead to game-changing collaborations or insights into market trends. And don’t forget to encourage younger colleagues to join you. Adding them to your mix not only helps them grow but also strengthens your reputation as a supportive leader.
- Balance Casual and Strategic
Holiday networking isn’t about hard pitches or aggressive self-promotion. Use it to foster authentic conversations that strengthen your professional relationships. While sharing updates on your recent projects or career achievements is fine, keep the tone celebratory and light. This is a time to connect on a personal level, not just talk business.
Dale Carnegie famously emphasized the importance of showing genuine interest in others, reminding us that “a person’s name is, to that person, the sweetest and most important sound.” Use this principle to make your conversations impactful—take the time to remember and use your colleagues’ names and focus on their stories and experiences.
For example, mention how you closed a successful deal this year but then pivot to ask how they are preparing for 2025. Showing sincere curiosity about their perspective and challenges makes the interaction memorable and leaves a positive, lasting impression that can strengthen your professional rapport.
- The Personal Touch Goes a Long Way
This season, small gestures can have a big impact. A handwritten holiday card, a thoughtful LinkedIn message, or even a warm “thank you” during a conversation can make you stand out in an industry that thrives on relationships. Acknowledging mentors, collaborators, and clients goes beyond expressing gratitude—it creates goodwill that can lead to future opportunities.
- Avoid Common Pitfalls
While the festivities invite a celebratory spirit, professionalism is key. Don’t be “that person” who overindulges at the open bar or dominates conversations. Keep your conduct polished and your focus on leaving a positive impression.
- Pay It Forward
Holiday networking also offers a unique opportunity to give back. Take the time to introduce a colleague to a potential connection or mentor someone who’s new to the industry. These gestures not only elevate others but also enhance your reputation as a trusted leader.
Raise a Glass to Success
As you toast the season—be it with a glass of fine champagne or a trendy mocktail—remember that holiday networking is more than just small talk and socializing. It’s an invaluable chance to set the tone for a productive and prosperous 2025. So, dust off that holiday sweater, grab your business cards, and get ready to make the most of this special time of year.
Here’s to a season of meaningful connections, professional growth, and a bright future ahead. Cheers!
