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AI and the Future of CRE Talent: A Two-Part Series from RETS Associates (Part Two)

By November 13, 2025Insights

Part 2: How AI Fluency Will Define the Next Generation of CRE Leaders

AI isn’t just strategy talk anymore—it’s becoming operational DNA. CRE firms are using it not just for high-level strategy but for day-to-day execution.

Here’s how it maps across the organization:

  • CEOs: Pressure-test business strategies with AI-driven forecasting.
  • CIOs: Handle vendor selection, integration, and cybersecurity in an AI-heavy ecosystem.
  • Asset Managers: Use real-time dashboards and predictive maintenance systems.
  • Chief Investment Officers: Combine machine learning with market instincts.
  • Property Managers + Analysts: Find inefficiencies and optimize performance.
  • Brokers + Advisors: Use predictive analytics for pricing and retention strategies.

Making AI Part of the Firm’s DNA
It’s not just a tool—it’s a rhythm. From dynamic leasing to AI-powered tenant engagement, leaders must do more than fund AI—they must champion it. They must drive adoption and alignment across teams.

But Proceed with Caution
As AI adoption rises, so does scrutiny around compliance, bias, and privacy. Leaders must ensure AI strategies are ethical and legally sound.

Why AI Fluency Matters at Every Level

  • C-Suite: Set the tone and strategy.
  • Mid-Level: Drive measurable outcomes via automation and data.
  • Rising Talent: Experiment and explore.

The Time Is Now
With Q4 underway, the message is clear: invest in AI fluency now. RETS is already seeing these shifts reshape the hiring landscape.

Whether you’re growing your team or your career, now’s the time to make AI fluency part of your professional DNA.

AI is not the future. It’s the present. And in CRE, fluency in AI is quickly becoming a marker of leadership, not just technical proficiency. Stay curious, stay adaptable, and stay ahead.

RETS Associates is here to help you find and build teams ready for what’s next.